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Chatbots may soon be your personal stylist. A recent report by MasterCard and Mercator research shows that 66% of US adults use voice assistants or chatbots, and 87% are aware of the technologies. With a growing demand for chatbots, fashion brands are introducing ways to keep the in-shop customers engaged offline too — in an organic manner that does not look automated. With the advent of chatbots, fashion brands are racing to embrace virtual stylists, ensuring that shopping experience for customers goes beyond the usual traditional experience. So far, automation for the fashion industry has meant browsing through styles that relied heavily on previous search history thatRead More →

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Apple Inc.’s next breakthrough may be powered by Augmented Reality (AR). A recent report by Bloomberg outlines Apple’s ‘big step’ towards the AR space through talented hires and acquisitions in the related field. According to the report, with the goal of making smart glasses, in the short term, Apple’s AR features may first show up on the iPhone. Bloomberg’s report comes after its November story published last year, which highlighted Apple’s wearable expansion into ‘digital glasses’. The AR industry is gaining momentum and could be a huge global market worth $90 million by 2020. For Apple, an AR adoption could mean a new dimension to its existing products, possibly resulting inRead More →

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Your next shopping experience could be powered by Augmented Reality (AR) as fashion brands gear up for a digital makeover. In a comprehensive 2018 study, ‘The State of Fashion’ by McKinsey & Company and The Business of Fashion (BoF), leading innovators will reveal the possibilities of artificial intelligence across all parts of the fashion value chain, exploring new ways of creating value for those employed in the fashion industry. The study shows that more than 75% of fashion retailers plan to invest in AI in 2018/2019. Recently, Zara’s parent company Inditex SA announced that it is shifting its focus to online businesses. The technology required to run its “global store and onlineRead More →

The competition for Snap Inc. (SNAP) is getting more intense as tech and social media giants switch gears to divide the personal and advertised content and take stringent steps to address the issue of ‘fake news’. Snap’s Story so far…. For starters, Snap went public in 2017 and was considered to be the second largest tech stock IPO, behind only to Facebook (FB). Launched as a ‘camera company’, it faced stiff competition from established tech and social media giants like Google (GOOGL), Twitter (TWTR), and Facebook. Soon after its IPO, Snap’s stock price tumbled, falling below its IPO price of $17 per share and comparisons were madeRead More →

Through Facebook Spaces, the company is set to enhance the VR experience for its Oculus Rift users. Recently, the social media giant dropped prices for Oculus Rift. According to a report by IDC, AR/VR market is expected to touch $143.3Billion by 2020. The news comes after Facebook recently released a video of its solar powered drone in remote areas beaming with an internet connection – all in an attempt to connect the world. A recent interactive video on Facebook’s official page shows friends sharing travel plans and apartment features with each other– all through virtual reality (VR). Facebook recently launched it’s social VR section calledRead More →

Facebook recently announced its ambitious Augmented Reality Platform in its annual F8 Developer Conference. The firm’s CEO Mark Zuckerberg said, “We’re going to make the camera the first mainstream AR platform.” Through the announcement, Facebook joined the long list of established firms that are already invested heavily in Augmented Reality (AR). A recent report by Bloomberg outlines Apple’s ‘big step’ towards the AR space through talented hires and acquisitions in the related field. According to the report, with the goal of making smart glasses, in the short term, Apple’s AR features may first show up on the iPhone. Bloomberg’s report comes after its November storyRead More →