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From advertising and promotion to selling and feedback, marketing chatbots are reducing the cost for companies, saving time, increasing efficiency and creating larger awareness for brands. Here are five reasons why chatbots are a perfect companion for marketing : 1. Personalized Advertising Chatbots get rid of the biggest hurdle that advertising faces — unwanted promotional emails. In a 2017 survey conducted by Adobe Digital Insights, a little more than two-thirds of respondents preferred personalized ads. Personalized chatbots ensure a high level of accuracy for personalizing offerings according to customers’ needs. Established brands like eBay and 1–800-Flowers were early adopters of personalized marketing system but with IBM Watson, more and more companies are adopting similarRead More →

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To address Africa’s water problem, tech startups like HydroIQ are stepping in to digitize the water accessibility and billing system for consumers. According to the U.N., two-thirds of the world’s population could be living in water-stressed conditions by 2025, and the majority of these people will be in sub-Saharan Africa. The African region already faces constant problems due to the scarcity of water that sometimes never reaches the consumers. In Africa, as much as 50 percent of the water supplied by utilities is lost before actually reaching the consumer, all because of an inefficient and poorly managed distribution network. Additionally, the cost burden of water losses is borne by theRead More →