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Your next shopping experience could be powered by Augmented Reality (AR) as fashion brands gear up for a digital makeover. In a comprehensive 2018 study, ‘The State of Fashion’ by McKinsey & Company and The Business of Fashion (BoF), leading innovators will reveal the possibilities of artificial intelligence across all parts of the fashion value chain, exploring new ways of creating value for those employed in the fashion industry. The study shows that more than 75% of fashion retailers plan to invest in AI in 2018/2019. Recently, Zara’s parent company Inditex SA announced that it is shifting its focus to online businesses. The technology required to run its “global store and onlineRead More →

The competition for Snap Inc. (SNAP) is getting more intense as tech and social media giants switch gears to divide the personal and advertised content and take stringent steps to address the issue of ‘fake news’. Snap’s Story so far…. For starters, Snap went public in 2017 and was considered to be the second largest tech stock IPO, behind only to Facebook (FB). Launched as a ‘camera company’, it faced stiff competition from established tech and social media giants like Google (GOOGL), Twitter (TWTR), and Facebook. Soon after its IPO, Snap’s stock price tumbled, falling below its IPO price of $17 per share and comparisons were madeRead More →

Facebook recently announced its ambitious Augmented Reality Platform in its annual F8 Developer Conference. The firm’s CEO Mark Zuckerberg said, “We’re going to make the camera the first mainstream AR platform.” Through the announcement, Facebook joined the long list of established firms that are already invested heavily in Augmented Reality (AR). A recent report by Bloomberg outlines Apple’s ‘big step’ towards the AR space through talented hires and acquisitions in the related field. According to the report, with the goal of making smart glasses, in the short term, Apple’s AR features may first show up on the iPhone. Bloomberg’s report comes after its November storyRead More →