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The dystopian future showcases our desire to stay connected to technology which eventually disconnects us from the ‘real’ world. TV shows often attempt to capture the imaginary depictions of the futuristic world. But while many have failed to completely showcase the tech addiction, a few may have ‘just about’ succeeded in capturing the chilling resemblance to our current world. When Black Mirror‘s third season aired on Netflix last year, its chilling resemblance to our digital lives immediately connected with the audience. The series did not shy away from outlining the disturbing future in a ‘social media‘ driven world and brilliantly magnified our frenzied obsession with technology.Read More →

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Twitter is a dynamic world that works in a confined space of 140 characters but the impact it can have on an audience is huge. Just like fake news, fake followers can be detrimental to the image of businesses and even to those individual users who rely heavily on social media marketing. Since Twitter places significant constraints on the type of communication that is possible, it becomes easier for bots to reconstruct the human behavior that is demonstrated in the limited Twitter dimension. Hence, results that we obtain in the form of social media metrics can often get skewed. So why is the detection ofRead More →

The competition for Snap Inc. (SNAP) is getting more intense as tech and social media giants switch gears to divide the personal and advertised content and take stringent steps to address the issue of ‘fake news’. Snap’s Story so far…. For starters, Snap went public in 2017 and was considered to be the second largest tech stock IPO, behind only to Facebook (FB). Launched as a ‘camera company’, it faced stiff competition from established tech and social media giants like Google (GOOGL), Twitter (TWTR), and Facebook. Soon after its IPO, Snap’s stock price tumbled, falling below its IPO price of $17 per share and comparisons were madeRead More →

Social Media Platforms have become an important part of our daily lives. Over a period of time, the use of platforms like Facebook, Twitter, and Snap has evolved. Initially, the use of these platforms was meant more for connecting with friends and sharing information. But now these established firms are integrating activities that range from marketing and promoting to selling and buying. Not only that the stream alternative data available on such platforms are capturing real-time events. These alerts are allowing emergency teams to take immediate action. For markets, real-time alerts mean looking for events that potentially could be market movers.Read More →

In April 2012, Facebook (NASDAQ:FB) acquired 18-month-old Instagram, which had only 30 million users and no revenue. At that time, $1 billion worth of deal seemed too big for a small startup like Instagram. But years later, the photo filter app boasts of having more than 600 million users and is proving to be a strong growth engine. Instagram is giving stiff competition to market debutant Snap (NYSE:SNAP). Shares of Snap, the parent company of Snapchat, fell 1.2% at $19.97, after Instagram announced its Snapchat-like Stories app has more daily users – as many as 200 million daily active users. In 2013, FB offered SNAPRead More →