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Social Media Platforms have become an important part of our daily lives. Over a period of time, the use of platforms like Facebook, Twitter, and Snap has evolved. Initially, the use of these platforms was meant more for connecting with friends and sharing information. But now these established firms are integrating activities that range from marketing and promoting to selling and buying. Not only that the stream alternative data available on such platforms are capturing real-time events. These alerts are allowing emergency teams to take immediate action. For markets, real-time alerts mean looking for events that potentially could be market movers.Read More →

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Twitter is a dynamic world that works in a confined space of 140 characters but the impact it can have on an audience is huge. Just like fake news, fake followers can be detrimental to the image of businesses and even to those individual users who rely heavily on social media marketing. Since Twitter places significant constraints on the type of communication that is possible, it becomes easier for bots to reconstruct the human behavior that is demonstrated in the limited Twitter dimension. Hence, results that we obtain in the form of social media metrics can often get skewed. So why is the detection ofRead More →

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In April 2012, Facebook (NASDAQ:FB) acquired 18-month-old Instagram, which had only 30 million users and no revenue. At that time, $1 billion worth of deal seemed too big for a small startup like Instagram. But years later, the photo filter app boasts of having more than 600 million users and is proving to be a strong growth engine. Instagram is giving stiff competition to market debutant Snap (NYSE:SNAP). Shares of Snap, the parent company of Snapchat, fell 1.2% at $19.97, after Instagram announced its Snapchat-like Stories app has more daily users – as many as 200 million daily active users. In 2013, FB offered SNAPRead More →