Sticky

Chatbots may soon be your personal stylist. A recent report by MasterCard and Mercator research shows that 66% of US adults use voice assistants or chatbots, and 87% are aware of the technologies. With a growing demand for chatbots, fashion brands are introducing ways to keep the in-shop customers engaged offline too — in an organic manner that does not look automated. With the advent of chatbots, fashion brands are racing to embrace virtual stylists, ensuring that shopping experience for customers goes beyond the usual traditional experience. So far, automation for the fashion industry has meant browsing through styles that relied heavily on previous search history thatRead More →