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Apple Inc.’s next breakthrough may be powered by Augmented Reality (AR). A recent report by Bloomberg outlines Apple’s ‘big step’ towards the AR space through talented hires and acquisitions in the related field. According to the report, with the goal of making smart glasses, in the short term, Apple’s AR features may first show up on the iPhone. Bloomberg’s report comes after its November story published last year, which highlighted Apple’s wearable expansion into ‘digital glasses’. The AR industry is gaining momentum and could be a huge global market worth $90 million by 2020. For Apple, an AR adoption could mean a new dimension to its existing products, possibly resulting inRead More →

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Your next shopping experience could be powered by Augmented Reality (AR) as fashion brands gear up for a digital makeover. In a comprehensive 2018 study, ‘The State of Fashion’ by McKinsey & Company and The Business of Fashion (BoF), leading innovators will reveal the possibilities of artificial intelligence across all parts of the fashion value chain, exploring new ways of creating value for those employed in the fashion industry. The study shows that more than 75% of fashion retailers plan to invest in AI in 2018/2019. Recently, Zara’s parent company Inditex SA announced that it is shifting its focus to online businesses. The technology required to run its “global store and onlineRead More →