From advertising and promotion to selling and feedback, marketing chatbots are reducing the cost for companies, saving time, increasing efficiency and creating larger awareness for brands. Here are five reasons why chatbots are a perfect companion for marketing : 1. Personalized Advertising Chatbots get rid of the biggest hurdle that advertising faces — unwanted promotional emails. In a 2017 survey conducted by Adobe Digital Insights, a little more than two-thirds of respondents preferred personalized ads. Personalized chatbots ensure a high level of accuracy for personalizing offerings according to customers’ needs. Established brands like eBay and 1–800-Flowers were early adopters of personalized marketing system but with IBM Watson, more and more companies are adopting similarRead More →