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In 2006, marketing commentator Michael Palmer had blogged, “Data is just like crude. It’s valuable, but if unrefined it cannot really be used.” After nine years, the statement still holds true across any industry that depends on large volumes of data. It is true that until and unless, data is not broken down into pieces and analyzed, it holds little value. As the world becomes more receptive to the advantages of big data, the oil industry does not seem to be far behind. If the huge amount of data is just stored, then it has little worth and so, for it to be useful, itRead More →