Your Next Personal Stylist Could be A Chatbot

Your Next Personal Stylist Could be A Chatbot

Chatbots may soon be your personal stylist. A recent report by MasterCard and Mercator research shows that 66% of US adults use voice assistants or chatbots, and 87% are aware of the technologies. With a growing demand for chatbots, fashion brands are introducing ways to keep the in-shop customers engaged offline too — in an organic manner…

Is Augmented Reality the Next Wave of Digital Disruption?

Is Augmented Reality the Next Wave of Digital Disruption?

Apple Inc.’s next breakthrough may be powered by Augmented Reality (AR). A recent report by Bloomberg outlines Apple’s ‘big step’ towards the AR space through talented hires and acquisitions in the related field. According to the report, to make smart glasses, in the short term, Apple’s AR features may first show up on the iPhone. Bloomberg’s…

Augmented Reality (AR) — Fashion Brands Gear up for a ‘Digital Makeover’

Augmented Reality (AR) — Fashion Brands Gear up for a ‘Digital Makeover’

Your next shopping experience could be powered by Augmented Reality (AR) as fashion brands gear up for a digital makeover. In a comprehensive 2018 study, ‘The State of Fashion’ by McKinsey & Company and The Business of Fashion (BoF), leading innovators will reveal the possibilities of artificial intelligence across all parts of the fashion value chain, exploring new ways…