Data and Financial Journalist
From advertising and promotion to selling and feedback, marketing chatbots are reducing the cost for companies, saving time, increasing efficiency and creating larger awareness for brands. Here are five reasons why chatbots are a perfect companion for marketing : 1. Personalized Advertising Chatbots get rid of the biggest hurdle that advertising faces — unwanted promotional emails. In a 2017…
At the Mobile World Congress, Mastercard recently announced that it was teaming up with Facebook to provide small businesses in Africa and Asia with an affordable and simple on-ramp for accepting mobile payments. The partnership will help unbanked retailers and merchants in the regions open bank accounts through Facebook Messenger. At the launch, Kahina Van Dyke, director…