Data and Financial Journalist
Twitter is a dynamic world that works in a confined space of 140 characters but the impact it can have on an audience is huge. Just like fake news, fake followers can be detrimental to the image of businesses and even to those individual users who rely heavily on social media marketing. Since Twitter places…
For long, insurance firms have been relying on traditional virtual assistants. But with the advent of improved analytics, insurance technology startups (better known as Insurtech)are paving way for smarter and more innovative platforms.
From advertising and promotion to selling and feedback, marketing chatbots are reducing the cost for companies, saving time, increasing efficiency and creating larger awareness for brands. Here are five reasons why chatbots are a perfect companion for marketing : 1. Personalized Advertising Chatbots get rid of the biggest hurdle that advertising faces — unwanted promotional emails. In a 2017…
At the Mobile World Congress, Mastercard recently announced that it was teaming up with Facebook to provide small businesses in Africa and Asia with an affordable and simple on-ramp for accepting mobile payments. The partnership will help unbanked retailers and merchants in the regions open bank accounts through Facebook Messenger. At the launch, Kahina Van Dyke, director…