Your next shopping experience could be powered by Augmented Reality (AR) as fashion brands gear up for a digital makeover. In a comprehensive 2018 study, ‘The State of Fashion’ by McKinsey & Company and The Business of Fashion (BoF), leading innovators will reveal the possibilities of artificial intelligence across all parts of the fashion value chain, exploring new ways…
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Snap’s Redesign Already Has Competition
The competition for Snap Inc. (SNAP) is getting more intense as tech and social media giants switch gears to divide the personal and advertised content and take stringent steps to address the issue of ‘fake news’. Snap’s Story so far…. For starters, Snap went public in 2017 and was considered to be the second largest…
Facebook Joins the Next Wave of Digital Disruption – Augmented Reality
Facebook recently announced its ambitious Augmented Reality Platform in its annual F8 Developer Conference. The firm’s CEO Mark Zuckerberg said, “We’re going to make the camera the first mainstream AR platform.” Through the announcement, Facebook joined the long list of established firms that are already invested heavily in Augmented Reality (AR). A recent report by…