Augmented Reality (AR) — Fashion Brands Gear up for a ‘Digital Makeover’

Augmented Reality (AR) — Fashion Brands Gear up for a ‘Digital Makeover’

Your next shopping experience could be powered by Augmented Reality (AR) as fashion brands gear up for a digital makeover. In a comprehensive 2018 study, ‘The State of Fashion’ by McKinsey & Company and The Business of Fashion (BoF), leading innovators will reveal the possibilities of artificial intelligence across all parts of the fashion value chain, exploring new ways…

Facebook Joins the Next Wave of Digital Disruption – Augmented Reality

Facebook Joins the Next Wave of Digital Disruption – Augmented Reality

Facebook recently announced its ambitious Augmented Reality Platform in its annual F8 Developer Conference. The firm’s CEO Mark Zuckerberg said, “We’re going to make the camera the first mainstream AR platform.” Through the announcement, Facebook joined the long list of established firms that are already invested heavily in Augmented Reality (AR). A recent report by…