Deena Zaidi


Data Journalist

Hi!

A data journalist with over 10 years of writing and reporting experience. I’ve had the pleasure of working for a local news paper in Seattle for about 2.5 years, after which I worked as a data visual journalist around two years in a leading broadcast news room in Canada.

I’ve written a wide range of stories— from hidden COVID-19 fatalities and rising Omicron numbers to immigration backlogs to soaring inflation and real estate markets. I am comfortable with mapping tools and have created multimedia interactives through ESRI’s GIS interface. These stories included “50 Years Later: Expulsion from Uganda” and “Canadian Urban Skies Turn Lethal for Migratory Birds“.

Prior to CTVNews, I wrote data-driven stories for, Seattle’s Puget Sound Business Journal (PSBJ)—one of the 44 markets of American City Business Journals. I also maintained the database for the local market which were published as weekly lists. The role involved fact-checking and in-depth research through surveys and phone calls. These lists ranked regional businesses on different metrics and were eventually compiled into the Annual Book of Lists.

Early in my career, I wrote extensively for various digital publications such as TheStreet.com, VentureBeat, Seeking Alpha, BuzzFeed, and Truthout with bylines in Reuters, Yahoo Finance, and MSN Money. I’ve authored a working paper on “The role of credit rating agencies in the Eurozone debt crisis” for Global Credit Review at the University of Singapore.

As a data journalist, I am always keen to look at the investigative side of stories where data is fundamental. My strength lies in data-driven stories that look beyond the numbers published in public records. I have solid experience in data analytics, with experience in mapping and creating interactive visuals.

I have an MSc. in International Banking and Finance from the University of Durham, England, and an MBA in Finance from ICFAI Business School, India. I hold a certificate in Data Analytics from Northeastern University and have been a part of a data bootcamp hosted by Investigative Reporters and Editors Inc. (IRE) in Seattle.

Feel free to browse through my portfolio.

stories written

years of experience

words written

Tag: Virtual reality

  • Is Augmented Reality the Next Wave of Digital Disruption?

    Is Augmented Reality the Next Wave of Digital Disruption?

    Apple Inc.’s next breakthrough may be powered by Augmented Reality (AR). A recent report by Bloomberg outlines Apple’s ‘big step’ towards the AR space through talented hires and acquisitions in the related field. According to the report, to make smart glasses, in the short term, Apple’s AR features may first show up on the iPhone. Bloomberg’s…

  • Augmented Reality (AR) — Fashion Brands Gear up for a ‘Digital Makeover’

    Augmented Reality (AR) — Fashion Brands Gear up for a ‘Digital Makeover’

    Your next shopping experience could be powered by Augmented Reality (AR) as fashion brands gear up for a digital makeover. In a comprehensive 2018 study, ‘The State of Fashion’ by McKinsey & Company and The Business of Fashion (BoF), leading innovators will reveal the possibilities of artificial intelligence across all parts of the fashion value chain, exploring new ways…

  • Facebook’s Social Virtual Reality – Spaces

    Facebook’s Social Virtual Reality – Spaces

    Through Facebook Spaces, the company is set to enhance the VR experience for its Oculus Rift users. Recently, the social media giant dropped prices for Oculus Rift. According to a report by IDC, AR/VR market is expected to touch $143.3Billion by 2020. The news comes after Facebook recently released a video of its solar powered…

  • Facebook Joins the Next Wave of Digital Disruption – Augmented Reality

    Facebook Joins the Next Wave of Digital Disruption – Augmented Reality

    Facebook recently announced its ambitious Augmented Reality Platform in its annual F8 Developer Conference. The firm’s CEO Mark Zuckerberg said, “We’re going to make the camera the first mainstream AR platform.” Through the announcement, Facebook joined the long list of established firms that are already invested heavily in Augmented Reality (AR). A recent report by…