Data & financial journalist covering global economics and policy
Twitter is a dynamic world that works in a confined space of 140 characters but the impact it can have on an audience is huge. Just like fake news, fake followers can be detrimental to the image of businesses and even to those individual users who rely heavily on social media marketing. Since Twitter places…
Chatbots arrive to disrupt multiple industries. Here’s a look at some of the sectors that are most effected and demonstrate how chatbots continue to make businesses more cost effective and responsive. 1. Human Resource Space Chatbots are digitizing human resources processes and slowly transforming the space which was primarily dominated by human employees. A recent survey…
For long, insurance firms have been relying on traditional virtual assistants. But with the advent of improved analytics, insurance technology startups (better known as Insurtech)are paving way for smarter and more innovative platforms.
From advertising and promotion to selling and feedback, marketing chatbots are reducing the cost for companies, saving time, increasing efficiency and creating larger awareness for brands. Here are five reasons why chatbots are a perfect companion for marketing : 1. Personalized Advertising Chatbots get rid of the biggest hurdle that advertising faces — unwanted promotional emails. In a 2017…