Deena Zaidi


Data Journalist

Hi!

A data journalist with over 10 years of writing and reporting experience. I’ve had the pleasure of working for a local news paper in Seattle for about 2.5 years, after which I worked as a data visual journalist around two years in a leading broadcast news room in Canada.

I’ve written a wide range of stories— from hidden COVID-19 fatalities and rising Omicron numbers to immigration backlogs to soaring inflation and real estate markets. I am comfortable with mapping tools and have created multimedia interactives through ESRI’s GIS interface. These stories included “50 Years Later: Expulsion from Uganda” and “Canadian Urban Skies Turn Lethal for Migratory Birds“.

Prior to CTVNews, I wrote data-driven stories for, Seattle’s Puget Sound Business Journal (PSBJ)—one of the 44 markets of American City Business Journals. I also maintained the database for the local market which were published as weekly lists. The role involved fact-checking and in-depth research through surveys and phone calls. These lists ranked regional businesses on different metrics and were eventually compiled into the Annual Book of Lists.

Early in my career, I wrote extensively for various digital publications such as TheStreet.com, VentureBeat, Seeking Alpha, BuzzFeed, and Truthout with bylines in Reuters, Yahoo Finance, and MSN Money. I’ve authored a working paper on “The role of credit rating agencies in the Eurozone debt crisis” for Global Credit Review at the University of Singapore.

As a data journalist, I am always keen to look at the investigative side of stories where data is fundamental. My strength lies in data-driven stories that look beyond the numbers published in public records. I have solid experience in data analytics, with experience in mapping and creating interactive visuals.

I have an MSc. in International Banking and Finance from the University of Durham, England, and an MBA in Finance from ICFAI Business School, India. I hold a certificate in Data Analytics from Northeastern University and have been a part of a data bootcamp hosted by Investigative Reporters and Editors Inc. (IRE) in Seattle.

Feel free to browse through my portfolio.

stories written

years of experience

words written

Tag: customer analytics

  • Here’s why Banks Need to Collaborate (and Not Compete) with FinTech Startups

    Here’s why Banks Need to Collaborate (and Not Compete) with FinTech Startups

    Originally Published on Digitalist Magazine With the advent of robo-advisors, artificial intelligence (AI), and virtual assistants, the next wave of the financial technology revolution could arrive sooner than anticipated. A report by EY, “Unleashing the Potential of Fintech in Banking,” highlights that collaborations with startups (and not competition) can provide fresh tech solutions for banks. Shared…

  • Banking with Artificial Intelligence

    Banking with Artificial Intelligence

    Faced with unprecedented challenges, banks have started racing to embrace AI to gain a competitive advantage. With the advent of chatbots, personal assistants, and robo-advisors, it may not be too hard to imagine that the next wave of technology could revolutionize the traditional style of banking. An Accenture report recently indicated that within the next three years, banks will deploy…

  • BANKING DEVELOPMENTS

    BANKING DEVELOPMENTS

    Banking Industry has evolved tremendously over a period of time. Nowadays, modern banking sector is doing away with its traditional methods and shifting focus to a more advanced and digitally connected network. While many countries are still struggling to get basic banking facilities, there are others that are growing not only in number but facing…