Deena Zaidi

Data Journalist


A data journalist with over 10 years of writing and reporting experience. I’ve had the pleasure of working for a local news paper in Seattle for about 2.5 years, after which I worked as a data visual journalist around two years in a leading broadcast news room in Canada.

I’ve written a wide range of stories— from hidden COVID-19 fatalities and rising Omicron numbers to immigration backlogs to soaring inflation and real estate markets. I am comfortable with mapping tools and have created multimedia interactives through ESRI’s GIS interface. These stories included “50 Years Later: Expulsion from Uganda” and “Canadian Urban Skies Turn Lethal for Migratory Birds“.

Prior to CTVNews, I wrote data-driven stories for, Seattle’s Puget Sound Business Journal (PSBJ)—one of the 44 markets of American City Business Journals. I also maintained the database for the local market which were published as weekly lists. The role involved fact-checking and in-depth research through surveys and phone calls. These lists ranked regional businesses on different metrics and were eventually compiled into the Annual Book of Lists.

Early in my career, I wrote extensively for various digital publications such as, VentureBeat, Seeking Alpha, BuzzFeed, and Truthout with bylines in Reuters, Yahoo Finance, and MSN Money. I’ve authored a working paper on “The role of credit rating agencies in the Eurozone debt crisis” for Global Credit Review at the University of Singapore.

As a data journalist, I am always keen to look at the investigative side of stories where data is fundamental. My strength lies in data-driven stories that look beyond the numbers published in public records. I have solid experience in data analytics, with experience in mapping and creating interactive visuals.

I have an MSc. in International Banking and Finance from the University of Durham, England, and an MBA in Finance from ICFAI Business School, India. I hold a certificate in Data Analytics from Northeastern University and have been a part of a data bootcamp hosted by Investigative Reporters and Editors Inc. (IRE) in Seattle.

Feel free to browse through my portfolio.

stories written

years of experience

words written

Tag: startup

  • Bots Got you Covered as AI disrupts Insurance

    Bots Got you Covered as AI disrupts Insurance

    For long, insurance firms have been relying on traditional virtual assistants. But with the advent of improved analytics, insurance technology startups (better known as Insurtech)are paving way for smarter and more innovative platforms.

  • Spotlight on African Women in Tech: An Interview with Ivy Barley

    Spotlight on African Women in Tech: An Interview with Ivy Barley

    Over the past few years, major tech companies like Facebook, Google, Microsoft and Alibaba have been providing solutions to bridge the skills gap in the region. But while there is a huge attempt to transform their lives, African women in tech struggle to enter the industry. A few local firms are determined to bridge the…

  • 3 Fin-tech Startups in Africa

    3 Fin-tech Startups in Africa

    Financial technology, or fintech, refers to innovations aimed at new ways of delivering financial services. With the goal of changing lives, fintech startups in Africa are moving people forward on a digital route. Fortunately, such firms have no lack of funding. According to a recent report from Disrupt Africa, the overall funding from venture capitalists jumped…

  • Your Next Personal Stylist Could be A Chatbot

    Your Next Personal Stylist Could be A Chatbot

    Chatbots may soon be your personal stylist. A recent report by MasterCard and Mercator research shows that 66% of US adults use voice assistants or chatbots, and 87% are aware of the technologies. With a growing demand for chatbots, fashion brands are introducing ways to keep the in-shop customers engaged offline too — in an organic manner…