Sticky

When Starbucks (SBUX) announced the closure of all of its 379 Teavana stores by the spring of 2018, it came as a warning signal to many analysts. But for long-term investors, Starbucks future growth prospects could look more promising. Acquired in 2012 for $620 million, Teavana stores are set to close due to declining foot traffic in malls. As a result of this retrenchment, Starbucks incurred asset impairment and goodwill charges of roughly $100 million during the third quarter. Following the news, Starbucks shares fell 1.2% to $58.80 in after-hours trading. For the 3rd fiscal year 2017, the Seattle-based company reported earnings of $691.6 million, downRead More →

Sticky

Twitter is a dynamic world that works in a confined space of 140 characters but the impact it can have on an audience is huge. Just like fake news, fake followers can be detrimental to the image of businesses and even to those individual users who rely heavily on social media marketing. Since Twitter places significant constraints on the type of communication that is possible, it becomes easier for bots to reconstruct the human behavior that is demonstrated in the limited Twitter dimension. Hence, results that we obtain in the form of social media metrics can often get skewed. So why is the detection ofRead More →