Deena Zaidi

Data Journalist


A data journalist with over 10 years of writing and reporting experience. I’ve had the pleasure of working for a local news paper in Seattle for about 2.5 years, after which I worked as a data visual journalist around two years in a leading broadcast news room in Canada.

I’ve written a wide range of stories— from hidden COVID-19 fatalities and rising Omicron numbers to immigration backlogs to soaring inflation and real estate markets. I am comfortable with mapping tools and have created multimedia interactives through ESRI’s GIS interface. These stories included “50 Years Later: Expulsion from Uganda” and “Canadian Urban Skies Turn Lethal for Migratory Birds“.

Prior to CTVNews, I wrote data-driven stories for, Seattle’s Puget Sound Business Journal (PSBJ)—one of the 44 markets of American City Business Journals. I also maintained the database for the local market which were published as weekly lists. The role involved fact-checking and in-depth research through surveys and phone calls. These lists ranked regional businesses on different metrics and were eventually compiled into the Annual Book of Lists.

Early in my career, I wrote extensively for various digital publications such as, VentureBeat, Seeking Alpha, BuzzFeed, and Truthout with bylines in Reuters, Yahoo Finance, and MSN Money. I’ve authored a working paper on “The role of credit rating agencies in the Eurozone debt crisis” for Global Credit Review at the University of Singapore.

As a data journalist, I am always keen to look at the investigative side of stories where data is fundamental. My strength lies in data-driven stories that look beyond the numbers published in public records. I have solid experience in data analytics, with experience in mapping and creating interactive visuals.

I have an MSc. in International Banking and Finance from the University of Durham, England, and an MBA in Finance from ICFAI Business School, India. I hold a certificate in Data Analytics from Northeastern University and have been a part of a data bootcamp hosted by Investigative Reporters and Editors Inc. (IRE) in Seattle.

Feel free to browse through my portfolio.

stories written

years of experience

words written

Tag: AI

  • Bots Got you Covered as AI disrupts Insurance

    Bots Got you Covered as AI disrupts Insurance

    For long, insurance firms have been relying on traditional virtual assistants. But with the advent of improved analytics, insurance technology startups (better known as Insurtech)are paving way for smarter and more innovative platforms.

  • AI could provide solutions for climate change

    AI could provide solutions for climate change

    It takes approximately 40 minutes for 82,944 processors on the world’s fastest computer to compute what one percent of our brain calculates in a second. Despite this lag, AI has more promising solutions than humans when it comes to addressing the issue of climate change. Climate change is a serious issue that needs immediate attention across the…

  • Can the Retail Industry go Fully-AI after ‘Amazon Go’?

    Can the Retail Industry go Fully-AI after ‘Amazon Go’?

    In the heart of downtown Seattle lies Amazon Go — a store concept that grabbed headlines after its beta phase opened to the public this year. Its concept could mean that the retail industry could slowly be powered by AI. But the idea already faces competition as tech startups emerge to introduce similar technologies to autonomous retail stores….

  • Wall Street looks towards Silicon Valley for automation

    Wall Street looks towards Silicon Valley for automation

    Wall Street is looking towards Silicon Valley for a more automated environment and a tech-driven approach. A July 2016 report by CB Insights showed that 41 startups may be introducing AI to fintech. Of the many big names, Goldman Sachs remained dominant in backing as many as four companies that use AI in financial technology….