When Starbucks (SBUX) announced the closure of all of its 379 Teavana stores by the spring of 2018, it came as a warning signal to many analysts. But for long-term investors, Starbucks future growth prospects could look more promising. Acquired in 2012 for $620 million, Teavana stores are set to close due to declining foot traffic in malls. As a result of this retrenchment, Starbucks incurred asset impairment and goodwill charges of roughly $100 million during the third quarter. Following the news, Starbucks shares fell 1.2% to $58.80 in after-hours trading. For the 3rd fiscal year 2017, the Seattle-based company reported earnings of $691.6 million, downRead More →

Social Media Platforms have become an important part of our daily lives. Over a period of time, the use of platforms like Facebook, Twitter, and Snap has evolved. Initially, the use of these platforms was meant more for connecting with friends and sharing information. But now these established firms are integrating activities that range from marketing and promoting to selling and buying. Not only that the stream alternative data available on such platforms are capturing real-time events. These alerts are allowing emergency teams to take immediate action. For markets, real-time alerts mean looking for events that potentially could be market movers.Read More →

Twitter is a dynamic world that works in a confined space of 140 characters but the impact it can have on an audience is huge. Just like fake news, fake followers can be detrimental to the image of businesses and even to those individual users who rely heavily on social media marketing. Since Twitter places significant constraints on the type of communication that is possible, it becomes easier for bots to reconstruct the human behavior that is demonstrated in the limited Twitter dimension. Hence, results that we obtain in the form of social media metrics can often get skewed. So why is the detection ofRead More →

In 2006, marketing commentator Michael Palmer had blogged, “Data is just like crude. It’s valuable, but if unrefined it cannot really be used.” After nine years, the statement still holds true across any industry that depends on large volumes of data. It is true that until and unless, data is not broken down into pieces and analyzed, it holds little value. As the world becomes more receptive to the advantages of big data, the oil industry does not seem to be far behind. If the huge amount of data is just stored, then it has little worth and so, for it to be useful, itRead More →

Through Facebook Spaces, the company is set to enhance the VR experience for its Oculus Rift users. Recently, the social media giant dropped prices for Oculus Rift. According to a report by IDC, AR/VR market is expected to touch $143.3Billion by 2020. The news comes after Facebook recently released a video of its solar powered drone in remote areas beaming with an internet connection – all in an attempt to connect the world. A recent interactive video on Facebook’s official page shows friends sharing travel plans and apartment features with each other– all through virtual reality (VR). Facebook recently launched it’s social VR section calledRead More →

Banking is getting branchless, contemporary and digital at a very fast pace. As banks compete to gain competitive advantage, the need for managing big data and analytics becomes more relevant. Big Data has transformed the way traditional banks worked in the past and has been very helpful in informing decision-making. Through associated big data tools, banks can gain greater visibility into customers’ behaviors, assess the probability of risk and help small businesses. Big Data combines various data sources like the company, its channel partners, customers, suppliers, social media and even external data suppliers. Typically, the data collected in banks is so complex that it isRead More →